Search engine optimisation(SEO)
All web owners want their website to be found and displayed in search engines.
In order to generate more traffic to a website, a number of strategies can be applied to optimize your website for search engines, such as:
- Copy and Keywords
- Links
- Social media content such as feeds or blogs
- Images
- streaming media or audio
Google Adwords
Many people aim to have their website listed on the first page of a search engine’s results. We manage a range of Google AdWords pay per click campaigns. Google AdWords campaigns can effectively increase a websites SEO, ranking and inbound leads.
Keywords and key phrases
Using well selected keywords is the best way to obtain the right kind of traffic to your website. The keywords visitors type into search engines, lead them to relevant search results. We can optimized your website copy with keywords and phrases which best describe your product or services.
Linking
As web crawlers index a websites pages they also index the hyperlinks within the pages. Hyperlinks can link the sites webpages together such as “click here”, or they may link to an asset such as a PDF document or another websites page. These clickable hyperlinks are referred to as Anchor Text. It is the visible, clickable text in a hyperlink, most browsers, the hyperlink text is generally blue and underlined. One of the metrics for for website ranking is Link relevancy.
Google Analytics
Most website owners like to know what pages are getting the most hits, what keywords ad key phrases have been used, how long visitors stay on a page and other metrics and data results such as demographics, pages most visited and referring links. We analyse and provide Google anlayticsdata in an easy to read format to help you to understand and improve your web traffic.